Titan Performance Dash Mount
Multi-Purpose Mount for Jeep Wranglers
Product Overview: A Versatile Multi-Purpose Dash Mount Kit is Constructed of a Durable Polycarbonate Injection-Molded Tray with Three Buckle Slots, Thick, Sound-Deadening Rubber Mat and Two Convenient Ball-Mounted Goosenecks with Two Cell Phone Holders
Company: Titan Performance Products
Product Listing: Titan Performance Dash Mount
Role: Design, Sourcing, Project Managing, Vendor relationship building, Prototyping, Quality Control
Components and Assembly
Jeep JK Models ranging from 2011 - 2018 all come with a factory bolt located in the center of the dash. Consumers remove and reuse this piece to mount the polycarbonate tray to it. Two 3M adhesives are also included for additional stability. Three slots are located in the back of the tray to snap in phone clamps or other 17mm ball socket compatible accessories. Goosenecks rest on the front of dash and are at a length of approximately 9" so the consumer can easily view and access their phones.
TPU Rubber Mat
M4-1.25mm x 19mm Bolt
(Comes stock in Jeep JK models 2011-18)
Polycarbonate Dash Tray with Buckle Slots (x3)
30mm Diameter 3M Adhesives (x2)
Adjustable Phone Clamps (x2)
Adjustable Goosenecks with Buckle Mounts and 17mm Ball Joints (x2)
Design Aesthetic
The Jeep brand has a very rugged and geometric form language both on the interior and exterior of these particular Wrangler models. The overall shape of this product is intended to blend in with that environment. After several weeks of research, exploration through sketching, initial CAD modeling and prototyping, we landed on shape that we felt fit the target demographic.
Market Research
Target Users/Quantitative Analysis/Competitive Products
Jeep owners are a community of people who have a strong passion for these SUVs. Events such as the "Jeep Jamboree" or "Rocks and Road Tour" have been going on annually for the last 50 years where like minded individuals can gather together and put their 4x4 vehicles to the test. Jeep enthusiasts take great pride in customizing their SUVs with various trim levels, aftermarket performance equipment, decals and accessories.
Click Here for Details (Viewable PDF)
Process Snap Shots
Initial Ideation & CAD (Click to Enlarge)
Prototyping and Testing
During this phase I visited the local Jeep dealership several times and test fit early prototypes to ensure it worked well with all 2011-18 Jeep models. Various goosenecks of different length and wire gauge were also explored in terms of usability within the cabin space and structure of the tray itself.
